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Marketing or advertising agency companies in Cardiff

549 marketing or advertising agency companies have a registered office in Cardiff, and 189 of them were formed in 2025 or 2026. In their latest accounts, the typical one held £8,146 in cash and owed £16,791 at year end.

Companies House register, 1 September 2026, and accounts filed in the last twelve months. Compared with the official category “Advertising agencies” (SIC 73110).

The numbers

Marketing or advertising agency companies in Cardiff compared with the same category across the UK. Typical figures are medians.
MeasureCardiffUK
Registered companies54933,083
Formed in 2025 or 2026189 (34%)33%
Being struck off or in liquidation245 (45%)9.2%
Typical cash at year end£8,14661 accounts£17,802
Typical amount owed at year end£16,791156 accounts£14,687
Typical number of employees1163 accounts1

What this means if you’re starting one

You can start without much equipment

The typical marketing or advertising agency company in Cardiff carries £2,534 of equipment and other fixed assets after depreciation, lower than 94% of UK industries.

Most of the cost of entry is time and running costs rather than kit, so a small test is cheap.

Most of these businesses are run by one or two people

The typical marketing or advertising agency company in Cardiff reports 1 employee; the top quarter has 2 or more (163 filings).

You are mostly up against owner-operators. Your own hours are likely to be your biggest cost, and the easiest one to undercount.

Most of your competition will be other newcomers

34% of the 549 marketing or advertising agency companies in Cardiff were formed in 2025–26, against 26% of all companies in Cardiff. Nationally, that share of new companies is higher than 92% of UK industries.

New rivals are arriving faster than in most trades, so your customers already have fresh options. Being new is not a difference on its own.

Planning a business like this in Cardiff?

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What these figures can’t tell you

Companies are counted where their registered office is, which may be an accountant or a home address rather than a shop. Sole traders and partnerships are not on the register, and electronically filed accounts cover roughly 60–75% of accounts filed each year. The figures describe companies that exist; they cannot prove demand for your idea or predict whether it will work. How the figures are built.

Marketing or advertising agency in other places

Other businesses in Cardiff

All business benchmarks in Cardiff