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Marketing or advertising agency companies in London

10,410 marketing or advertising agency companies have a registered office in London, and 3,988 of them were formed in 2025 or 2026. In their latest accounts, the typical one held £22,893 in cash and owed £13,321 at year end.

Companies House register, 1 September 2026, and accounts filed in the last twelve months. Compared with the official category “Advertising agencies” (SIC 73110).

The numbers

Marketing or advertising agency companies in London compared with the same category across the UK. Typical figures are medians.
MeasureLondonUK
Registered companies10,41033,083
Formed in 2025 or 20263,988 (38%)33%
Being struck off or in liquidation752 (7.2%)9.2%
Typical cash at year end£22,8931,590 accounts£17,802
Typical amount owed at year end£13,3214,318 accounts£14,687
Typical number of employees14,377 accounts1

What this means if you’re starting one

You can start without much equipment

The typical marketing or advertising agency company in London carries £1,946 of equipment and other fixed assets after depreciation, lower than 94% of UK industries.

Most of the cost of entry is time and running costs rather than kit, so a small test is cheap.

Most of these businesses are run by one or two people

The typical marketing or advertising agency company in London reports 1 employee; the top quarter has 2 or more (4,377 filings).

You are mostly up against owner-operators. Your own hours are likely to be your biggest cost, and the easiest one to undercount.

London already has more of these businesses than most places

Marketing or advertising agency companies are 0.93% of companies registered in London, against 0.61% UK-wide (1.5× the national share).

Demand here is proven, but so is choice. Customers can compare you with several nearby options.

Planning a business like this in London?

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What these figures can’t tell you

Companies are counted where their registered office is, which may be an accountant or a home address rather than a shop. Sole traders and partnerships are not on the register, and electronically filed accounts cover roughly 60–75% of accounts filed each year. The figures describe companies that exist; they cannot prove demand for your idea or predict whether it will work. How the figures are built.

Marketing or advertising agency in other places

Other businesses in London

All business benchmarks in London