How to read the evidence.
Company records can sharpen a decision, but they cannot prove customer demand. We keep each source, sample size, and limitation visible so you can use the figures honestly.
Two different views
- Company register: matching companies, recent formations, missing first accounts, strike-off, and liquidation status.
- Filed accounts: reported cash, creditors, fixed assets, and employees. Each figure uses only companies that reported that item.
Questions to answer beyond the filings
We show the number of records behind every figure and turn the limitations into questions for your next test. Customer demand, reasons to switch, pricing, startup costs, and personal runway need evidence from your own offer and operating plan; we do not invent them from company filings.
Place means the registered-office postcode mapped to a named city or the UK. A registered office can be a mailbox and is not necessarily where the business trades.
When your category is not an exact match
Benchmarkly keeps your original business description, shows up to three available comparison groups, explains how each differs, and waits for you to choose. Any resulting figures are labelled as proxy evidence in the conversation, dashboard, and exports. You can reject every proxy and keep the evidence gap visible.
Source and licence
Contains public sector information licensed under the Open Government Licence v3.0.