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Sports, fitness and activity classes companies in London

2,072 sports, fitness and activity classes companies have a registered office in London, and 777 of them were formed in 2025 or 2026. In their latest accounts, the typical one held £4,123 in cash and owed £5,801 at year end.

Companies House register, 1 September 2026, and accounts filed in the last twelve months. Compared with the official category “Sports and recreation education” (SIC 85510), which also covers riding school, sports coaching, kids' activities or classes.

The numbers

Sports, fitness and activity classes companies in London compared with the same category across the UK. Typical figures are medians.
MeasureLondonUK
Registered companies2,07214,074
Formed in 2025 or 2026777 (38%)32%
Being struck off or in liquidation109 (5.3%)5.8%
Typical cash at year end£4,123308 accounts£6,166
Typical amount owed at year end£5,801782 accounts£7,718
Typical number of employees1824 accounts1

What this means if you’re starting one

Cash is tight in this trade

At year end the typical sports, fitness and activity classes company in London holds £4,123 in cash and owes £5,801; that cash figure is lower than 95% of UK industries.

Typical operators end the year holding less cash than they owe, so there is little slack if takings dip or a big bill lands early.

You can start without much equipment

The typical sports, fitness and activity classes company in London carries £1,527 of equipment and other fixed assets after depreciation, lower than 87% of UK industries.

Most of the cost of entry is time and running costs rather than kit, so a small test is cheap.

Most of these businesses are run by one or two people

The typical sports, fitness and activity classes company in London reports 1 employee; the top quarter has 2 or more (824 filings).

You are mostly up against owner-operators. Your own hours are likely to be your biggest cost, and the easiest one to undercount.

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What these figures can’t tell you

Companies are counted where their registered office is, which may be an accountant or a home address rather than a shop. Sole traders and partnerships are not on the register, and electronically filed accounts cover roughly 60–75% of accounts filed each year. The figures describe companies that exist; they cannot prove demand for your idea or predict whether it will work. How the figures are built.

Sports, fitness and activity classes in other places

Other businesses in London

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